Factors Influencing the Adoption of Plural Forms of Distribution in Vertically Contracted Marketing Networks

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Title Factors Influencing the Adoption of Plural Forms of Distribution in Vertically Contracted Marketing Networks
Author Weaven, Scott Keith W; Sweeney, Arthur
Publication Title 18th Annual conference of the Australian and New Zealand Academy of Management ANZCAM 2004
Editor Graham Elkin
Year Published 2004
Publisher University of Otago
Peer Reviewed Yes
Published Yes
Publisher URI http://www.business.otago.ac.nz/mgmt/ANZAM2004/
Alternative URI http://www.business.otago.ac.nz/mgmt/ANZAM2004/CD/Papers/ABSTRACT199%20REVISED%2024-09-2004.htm
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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