dc.contributor.convenor | Peter Thirkell | |
dc.contributor.author | Pope, Nigel | |
dc.contributor.author | Voges, Kevin E. | |
dc.contributor.author | Brown, Mark R. | |
dc.contributor.author | Forrest, Ed | |
dc.contributor.editor | Jim Wiley and Peter Thirkell | |
dc.date.accessioned | 2018-04-03T02:39:29Z | |
dc.date.available | 2018-04-03T02:39:29Z | |
dc.date.issued | 2004 | |
dc.date.modified | 2007-03-10T05:51:11Z | |
dc.identifier.uri | http://hdl.handle.net/10072/2324 | |
dc.description.abstract | A number of studies have examined consumer attitudes towards the genetic modification of
food. This research suggests that consumers develop predispositions across a number of
dimensions. However, most studies reported to date have adopted an interview methodology,
have used other measures such as attitude towards the brand, or have referred to specific
food groups, rather than assess multi-dimensional attitudes towards the issue. Studies using
multi-item scales have been rare. There is a need for reliable, valid measurement instruments
for assessing consumers’ attitude toward genetic modification issues. This paper describes
the development of one such scale. After test-retest reliabilities were obtained on an initial
pool of 63 items, a 34-item questionnaire was factor analysed using principal components
with varimax rotation. This analysis resulted in a final questionnaire containing 16 items
measuring five dimensions. These were: Dangers of genetic modification (four items);
Knowledge about genetic modification issues (four items); Trust in media information sources
(four items); Labeling of food products (two items); and Trust in food information sources
(two items). The subscales were found to have acceptable internal reliability, based on
Cronbach’s alpha. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Victoria University | |
dc.publisher.place | Wellington, NZ | |
dc.publisher.uri | https://anzmac.wildapricot.org | |
dc.relation.ispartof | 0 | |
dc.relation.ispartofconferencename | Marketing accountabilities and responsibilities | |
dc.relation.ispartofconferencetitle | ANZMAC 2004 Proceedings | |
dc.relation.ispartofdatefrom | 2004-11-29 | |
dc.relation.ispartofdateto | 2004-12-01 | |
dc.relation.ispartoflocation | Wellington | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Consumer Attitudes Towards Genetically Modified Foods: Development of a Multidimensional Scale | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
dc.description.version | Version of Record (VoR) | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.rights.copyright | © The Author(s) 2004. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s). | |
gro.date.issued | 2004 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Pope, Nigel K. | |