Brand Placements in Computer and Video Games: An Overview and Research Questions

File Size Format
26471_1.pdf 120Kb Adobe PDF View
Title Brand Placements in Computer and Video Games: An Overview and Research Questions
Author Kuhn, Kerri Louise; Love, Anita Brody; Pope, Nigel Kenneth
Publication Title ANZMAC 2004 Proceedings
Editor Jim Wiley and Peter Thirkell
Year Published 2004
Publisher Victoria University
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/home.htm
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

Show full item record

Griffith University copyright notice