Brand Placements in Computer and Video Games: An Overview and Research Questions
| File | Size | Format | |
|---|---|---|---|
| 26471_1.pdf | 120Kb | Adobe PDF | View |
| Title | Brand Placements in Computer and Video Games: An Overview and Research Questions |
|---|---|
| Author | Kuhn, Kerri Louise; Love, Anita Brody; Pope, Nigel Kenneth |
| Publication Title | ANZMAC 2004 Proceedings |
| Editor | Jim Wiley and Peter Thirkell |
| Year Published | 2004 |
| Publisher | Victoria University |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/home.htm |
| Alternative URI | http://www.anzmac.org/ |
| Copyright Statement | Copyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2325
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