Brand Placements in Computer and Video Games: An Overview and Research Questions
| File | Size | Format | |
|---|---|---|---|
| 26471_1.pdf | 120Kb | Adobe PDF | View |
| Title | Brand Placements in Computer and Video Games: An Overview and Research Questions |
|---|---|
| Author | Kuhn, Kerri Louise; Love, Anita Brody; Pope, Nigel Kenneth |
| Publication Title | ANZMAC 2004 Proceedings |
| Editor | Jim Wiley and Peter Thirkell |
| Year Published | 2004 |
| Place of publication | Wellington, NZ |
| Publisher | Victoria University |
| Abstract | Despite the size and growth of the computer and video gaming industry – as well as the increasing use of the medium for the placement of advertising and product placement – researchers have neglected this area. By drawing on existing literature and research in similar and related areas of film product placement, sponsorship and interactivity, the authors present a conceptual overview and identify areas for research. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/home.htm |
| Alternative URI | http://www.anzmac.org/ |
| Copyright Statement | Copyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| ISBN | 0-475-22215-1 |
| Conference name | Marketing accountabilities and responsibilities |
| Location | Wellington |
| Date From | 2004-11-29 |
| Date To | 2004-12-01 |
| URI | http://hdl.handle.net/10072/2325 |
| Date Accessioned | 2005-03-01 |
| Date Available | 2008-10-27T02:42:13Z |
| Language | en_AU |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Subject | Marketing and Market Research |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2325
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