Intrapreneurial Behaviour Within the Franchising Context

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Title Intrapreneurial Behaviour Within the Franchising Context
Author Weaven, Scott Keith W
Publication Title Marketing Accountabilities and Responsibilities - Conference Proceedings of ANZMAC 2004
Editor Professor Jim Wiley
Year Published 2004
Place of publication Wellington, NZ
Publisher ANZMAC 2004 (Published online)
Abstract Previous conceptual exploratory and empirical investigations into organisational choice lend support to the contention that, in comparison to corporate ownership, franchising offers a vehicle for Intrapreneurship (corporate entrepreneurship), particularly within the areas of new knowledge acquisition, experimentation and local market adaptation. While previous firm-level analyses have cited performance advantages associated with innovative behaviour in plural organisational forms, little attention has been given to the antecedents of corporate entrepreneurship in franchise networks. In particular, no comprehensive analysis of intrapreneurial activity in franchisee-owned subsystems has been conducted. This research aims to build theory through the presentation of a set of general propositions explaining intrapreneurial behaviour in multiple unit franchise systems as a function of autonomy, communication, control, and organisational support and representation. Overall, the qualitative findings drawn from a sample of McDonalds restaurant franchisees, confirmed the validity of the general propositions in preparation for empirical testing in the near future.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright remains with the author 2004. The attached file is posted here with permission of the copyright owner for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the author.
ISBN 0-475-22215-1
Conference name ANZMAC 2004
Location Wellington, New Zealand
Date From 2004-11-29
Date To 2004-12-01
Date Accessioned 2005-02-10
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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