dc.contributor.convenor | Prof. Peter Thirkell | |
dc.contributor.author | O'Cass, Aron | |
dc.contributor.author | Griffin, Deborah | |
dc.contributor.editor | Jim Wiley and Peter Thirkell | |
dc.date.accessioned | 2017-05-03T14:03:31Z | |
dc.date.available | 2017-05-03T14:03:31Z | |
dc.date.issued | 2004 | |
dc.date.modified | 2008-10-31T05:50:39Z | |
dc.identifier.uri | http://hdl.handle.net/10072/2348 | |
dc.description.abstract | The growing social issues facing many societies, raises serious questions about how best to address them. One such approach that has been heavily relied on over many years has been social marketing. However, questions still remain about how best to understand individual and their compliance or non-compliance with social marketing messages and campaigns. This study focuses on an examination of three individual characteristics (involvement, perceived risk and consideration of future consequences) and their relationships and differences across those who comply with the pro-social behaviour being marketed. The results indicate that higher involvement and lower perceived risk were significant predictors of pro-social behaviour. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.format.extent | 128920 bytes | |
dc.format.mimetype | application/pdf | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | ANZMAC | |
dc.publisher.place | Wellington | |
dc.publisher.uri | https://anzmac.wildapricot.org | |
dc.relation.ispartof | 0 | |
dc.relation.ispartofconferencename | ANZMAC 2004 | |
dc.relation.ispartofconferencetitle | Proceedings of ANZMAC 2004 | |
dc.relation.ispartofdatefrom | 2004-11-29 | |
dc.relation.ispartofdateto | 2004-12-01 | |
dc.relation.ispartoflocation | Wellington | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Consumers' Future Considerations: An Assessment of Risk and Involvement in Social Issues | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
gro.rights.copyright | © The Author(s) 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. | |
gro.date.issued | 2004 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Griffin, Deborah | |