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dc.contributor.convenorProf. Peter Thirkell
dc.contributor.authorO'Cass, Aron
dc.contributor.authorGriffin, Deborah
dc.contributor.editorJim Wiley and Peter Thirkell
dc.date.accessioned2017-05-03T14:03:31Z
dc.date.available2017-05-03T14:03:31Z
dc.date.issued2004
dc.date.modified2008-10-31T05:50:39Z
dc.identifier.urihttp://hdl.handle.net/10072/2348
dc.description.abstractThe growing social issues facing many societies, raises serious questions about how best to address them. One such approach that has been heavily relied on over many years has been social marketing. However, questions still remain about how best to understand individual and their compliance or non-compliance with social marketing messages and campaigns. This study focuses on an examination of three individual characteristics (involvement, perceived risk and consideration of future consequences) and their relationships and differences across those who comply with the pro-social behaviour being marketed. The results indicate that higher involvement and lower perceived risk were significant predictors of pro-social behaviour.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent128920 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC
dc.publisher.placeWellington
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartof0
dc.relation.ispartofconferencenameANZMAC 2004
dc.relation.ispartofconferencetitleProceedings of ANZMAC 2004
dc.relation.ispartofdatefrom2004-11-29
dc.relation.ispartofdateto2004-12-01
dc.relation.ispartoflocationWellington
dc.subject.fieldofresearchcode350204
dc.titleConsumers' Future Considerations: An Assessment of Risk and Involvement in Social Issues
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.rights.copyright© The Author(s) 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
gro.date.issued2004
gro.hasfulltextFull Text
gro.griffith.authorGriffin, Deborah


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  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

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