M-tailing Among the Young: Exploring Their Intentions to Shop by Mobile Phone

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Title M-tailing Among the Young: Exploring Their Intentions to Shop by Mobile Phone
Author Sweeney, Arthur; Fenech, Tino Oresti
Publication Title ANZMAC 2004 Marketing Accountabilities and Responsibilities. Proceedings.
Editor Jim Wiley
Year Published 2004
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/home.htm
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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