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dc.contributor.convenorPeter Thirkell
dc.contributor.authorSweeney, Arthur
dc.contributor.authorFenech, Tino
dc.contributor.editorJim Wiley
dc.date.accessioned2017-05-03T13:28:43Z
dc.date.available2017-05-03T13:28:43Z
dc.date.issued2004
dc.date.modified2008-10-24T07:15:37Z
dc.identifier.urihttp://hdl.handle.net/10072/2351
dc.description.abstractThese days we can do many things with mobile phones, which probably explains why consumers have adopted mobile devices faster than any other consumer product. In Australia, most households have a mobile phone and it is the young who own and use them most. In a year or two, there will be more mobiles than PCs and they will be as common as TV sets. But what might they be used for? Will m-commerce revolutionise retailing or be a failure? Such speculation led us to investigate intentions to use mobile phones for shopping among university students using a web-based survey. We tested a series of hypotheses based on the literature on non-store purchase environments and data were analysed using stepwise discriminant analysis. We found that owners of mobile phones, who have a high intention to use them for shopping, are more experienced with other non-store purchase environments and have a low concern for online fraud and privacy risk than those with a low intention to m-shop. Limitations, implications, and further research are discussed.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent430474 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC
dc.publisher.placeWellington, NZ
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartof0
dc.relation.ispartofconferencenameANZMAC 2004
dc.relation.ispartofconferencetitleANZMAC 2004 Marketing Accountabilities and Responsibilities. Proceedings.
dc.relation.ispartofdatefrom2004-11-29
dc.relation.ispartofdateto2004-12-01
dc.relation.ispartoflocationWellington, NZ
dc.subject.fieldofresearchcode350213
dc.subject.fieldofresearchcode350204
dc.titleM-tailing Among the Young: Exploring Their Intentions to Shop by Mobile Phone
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
gro.date.issued2004
gro.hasfulltextFull Text
gro.griffith.authorFenech, Tino O.
gro.griffith.authorSweeney, Arthur


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    Contains papers delivered by Griffith authors at national and international conferences.

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