Exploring the link between goal congruence and satisfaction in the franchising channel

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Title Exploring the link between goal congruence and satisfaction in the franchising channel
Author Lim, Jolene; Frazer, Lorelle
Publication Title 2004 Inaugural Academy of World Business, Marketing and Management Development Conference
Editor Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail
Year Published 2004
Publisher The Academy of World Business, Marketing, and Management Development
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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