Exploring the link between goal congruence and satisfaction in the franchising channel
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| Title | Exploring the link between goal congruence and satisfaction in the franchising channel |
|---|---|
| Author | Lim, Jolene; Frazer, Lorelle |
| Publication Title | 2004 Inaugural Academy of World Business, Marketing and Management Development Conference |
| Editor | Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail |
| Year Published | 2004 |
| Publisher | The Academy of World Business, Marketing, and Management Development |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2358
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