Exploring the link between goal congruence and satisfaction in the franchising channel

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Title Exploring the link between goal congruence and satisfaction in the franchising channel
Author Lim, Jolene; Frazer, Lorelle
Publication Title 2004 Inaugural Academy of World Business, Marketing and Management Development Conference
Editor Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail
Year Published 2004
Place of publication Perth, WA
Publisher The Academy of World Business, Marketing, and Management Development
Peer Reviewed Yes
Published Yes
ISBN 0-9752272-0-3
Conference name The Academy of World Business, Marketing and Management Development
Location Gold Coast, Australia
Date From 2004-07-13
Date To 2004-07-16
URI http://hdl.handle.net/10072/2358
Date Accessioned 2004-12-21
Date Available 2007-03-10T05:50:03Z
Language en_AU
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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