The future of franchising in a mature sector: An Australian perspective

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Title The future of franchising in a mature sector: An Australian perspective
Author Wright, Owen; Frazer, Lorelle
Publication Title 18th Annual International Society of Franchising Conference
Editor Robert Stassen
Year Published 2004
Publisher International Institute for Franchise Education
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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