Adopting the Internet in franchise systems: Australian franchisors' perceptions

File Size Format
25862_1.pdf 216Kb Adobe PDF View
Title Adopting the Internet in franchise systems: Australian franchisors' perceptions
Author Rao, Sally; Frazer, Lorelle
Publication Title Marketing Accountabilities and Responsibilities
Editor Jim Wiley
Year Published 2004
Publisher Australian and New Zealand Marketing Academy
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/welcome.html
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

Full Record

Griffith University copyright notice