Marketing Education in Australia: The Missing P!

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Title Marketing Education in Australia: The Missing P!
Author Lowe, Benjamin; Lowe, Julian
Publication Title ANZMAC 2004 Conference Proceedings
Editor Jim Wiley and Peter Thirkell
Year Published 2004
Publisher Australian and New Zealand Marketing Academy
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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