Why McDonalds is Attractive to Franchisee Investors

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Title Why McDonalds is Attractive to Franchisee Investors
Author Weaven, Scott Keith W
Publication Title Marketing accountabilities and responsibilities - Conference Proceedings of ANZMAC 2004
Editor Professor Jim Wiley
Year Published 2004
Publisher ANZMAC 2004 (Published online)
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/welcome.html
Alternative URI http://www.anzmac.org
Copyright Statement Copyright remains with the author 2004. The attached file is posted here with permission of the copyright owner for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the author.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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