Why McDonalds is Attractive to Franchisee Investors

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Title Why McDonalds is Attractive to Franchisee Investors
Author Weaven, Scott Keith W
Publication Title Marketing accountabilities and responsibilities - Conference Proceedings of ANZMAC 2004
Editor Professor Jim Wiley
Year Published 2004
Place of publication Wellington, NZ
Publisher ANZMAC 2004 (Published online)
Abstract Previous exploratory and explanatory research into the factors influencing an individual's decision to purchase a franchise has largely focused upon the franchisor's perspective, with comparatively less attention being given to that of the franchisee. Within the single unit context, franchising is said to be successful as it affords satisfactory levels of independence, together with training and support that reduces risk relative to entering an independent business. While research has examined factors affecting the decision to purchase a franchise within the context of the broader decision to become self-employed, there is some evidence that the findings may not be applicable within the Australian franchising sector. This research aims to build theory through the presentation of a set of general propositions explaining the decision to franchise as a function of work and family conflict, the provision of employment for family members and employees, self employment history, and the level of prior experience within the franchise system. Data was drawn exclusively from franchisees in the McDonalds restaurant chain. Overall, the qualitative findings confirmed the validity of the general propositions in preparation for future empirical testing.
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/welcome.html
Alternative URI http://www.anzmac.org
Copyright Statement Copyright remains with the author 2004. The attached file is posted here with permission of the copyright owner for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the author.
ISBN 0-475-22215-1
Conference name ANZMAC 2004
Location Wellington, New Zealand
Date From 2004-11-29
Date To 2004-12-01
URI http://hdl.handle.net/10072/2371
Date Accessioned 2005-02-10
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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