Limited Research, Rigour, and Comprehensiveness on International Students’ Choice of University, and Analysis of TPB as a Way Forward
View/ Open
File version
Version of Record (VoR)
Author(s)
Prugsamatz, Sunita
Alpert, Frank
Heaney, Joo-Gim
Year published
2004
Metadata
Show full item recordAbstract
Though international students’ choice of universities has become an increasingly important
topic, there are a number of gaps still in literature. Most significantly, there is yet to be a
rigorous and comprehensive model to help understand and predict international students’
choices of universities. This conceptual paper analyses past literature in both the higher
education and consumer behavior research streams to identify limitations, and then considers
the appropriateness of the well-established and comprehensive framework of the Theory of
Planned Behavior (TPB) as a way forward. It is found that past models in higher ...
View more >Though international students’ choice of universities has become an increasingly important topic, there are a number of gaps still in literature. Most significantly, there is yet to be a rigorous and comprehensive model to help understand and predict international students’ choices of universities. This conceptual paper analyses past literature in both the higher education and consumer behavior research streams to identify limitations, and then considers the appropriateness of the well-established and comprehensive framework of the Theory of Planned Behavior (TPB) as a way forward. It is found that past models in higher education that help predict student choice have been limited to the use of economics-based, practical or statistical frameworks. Previous studies on students’ choice process lack rigor in the sense of not using well-established choice models that use psychological principles as a basis. Additionally past studies indicate a lack of comprehensiveness in that all salient beliefs, subjective norms, and perceived behavioural controls are essentially not covered. The TPB model, a rigorous and comprehensive choice-model, is proposed as way forward to help better understand and predict international students’ university choices.
View less >
View more >Though international students’ choice of universities has become an increasingly important topic, there are a number of gaps still in literature. Most significantly, there is yet to be a rigorous and comprehensive model to help understand and predict international students’ choices of universities. This conceptual paper analyses past literature in both the higher education and consumer behavior research streams to identify limitations, and then considers the appropriateness of the well-established and comprehensive framework of the Theory of Planned Behavior (TPB) as a way forward. It is found that past models in higher education that help predict student choice have been limited to the use of economics-based, practical or statistical frameworks. Previous studies on students’ choice process lack rigor in the sense of not using well-established choice models that use psychological principles as a basis. Additionally past studies indicate a lack of comprehensiveness in that all salient beliefs, subjective norms, and perceived behavioural controls are essentially not covered. The TPB model, a rigorous and comprehensive choice-model, is proposed as way forward to help better understand and predict international students’ university choices.
View less >
Conference Title
ANZMAC 2004 Marketing accountabilities and responsibilities- Conference Proceedings
Publisher URI
Copyright Statement
© The Author(s) 2004. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).