An exploratory study of parental social roles of gift giving at Christmas: What motives, strategies, and Intent are reflected in parental gift giving?

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Title An exploratory study of parental social roles of gift giving at Christmas: What motives, strategies, and Intent are reflected in parental gift giving?
Author Clarke, Peter David; Fenech, Tino Oresti
Publication Title Conference Proceedings 2004 Inaugural Academy Of World Business, Marketing and Management Development Conference
Editor Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail
Year Published 2004
Publisher Academy of World Business, Marketin and Managment Development
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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