An exploratory study of parental social roles of gift giving at Christmas: What motives, strategies, and Intent are reflected in parental gift giving?
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| Title | An exploratory study of parental social roles of gift giving at Christmas: What motives, strategies, and Intent are reflected in parental gift giving? |
|---|---|
| Author | Clarke, Peter David; Fenech, Tino Oresti |
| Publication Title | Conference Proceedings 2004 Inaugural Academy Of World Business, Marketing and Management Development Conference |
| Editor | Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail |
| Year Published | 2004 |
| Publisher | Academy of World Business, Marketin and Managment Development |
| Peer Reviewed | Yes |
| Published | Yes |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2387
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