Examining the effect of customer experience on service brand evaluation

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Title Examining the effect of customer experience on service brand evaluation
Author Yeo, Adrienne; Grace, Debra Ann
Publication Title "People First - Serving Our Stakeholders"
Editor Graham Elkin
Year Published 2004
Publisher ANZAM
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/Yeo1.PDF
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2004. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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