Critical issues in the Australian Chinese student market

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Title Critical issues in the Australian Chinese student market
Author Davidson, Michael Cameron; Wang, Ying; King, B.E.M.
Publication Title International Tourism Conference 2008 :"Cultural and Event Tourism: Issues & Debates
Editor Ahmet Aktas, Eugenia Wickens, Muhammet Kesgin, Emre Cengiz, Erdal Yenialp
Year Published 2008
Abstract Chinese students studying in Australia are a significant sub-segment within the inbound tourism market. Additionally, the income that they generate for Australia universities is substantial and many university budgets are heavily dependent on the associated revenue. Despite the size and importance of the market, little is known about these students. This study of Chinese Master students examines purchase decisions and study experiences. Relevant data for this investigation has been gathered using focus groups, interviews and questionnaires. It was found that student purchase decisions were influenced by a combination of educational and non-educational factors and that Australian destination marketers need to focus more on the wider living environment when attempting to attract these students. Cross cultural issues were identified as major challenges for student learning and living in Australia. Overall the study experience of Chinese students were perceived as highly valuable.
Peer Reviewed No
Published Yes
ISBN 978-9944-223-73-7
Conference name International Tourism Conference 2008, "Cultural and Event Tourism: Issues & Debates
Location Alanya, Turkey
Date From 2008-11-05
Date To 2008-11-09
Date Accessioned 2009-03-04
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism Management
Publication Type Conference Publications (Full Written Paper - Non-Refereed)
Publication Type Code e2

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