Artificial Neural Networks in Marketing from 1999-2003: a Region of Origin and Topic Area Analysis

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Title Artificial Neural Networks in Marketing from 1999-2003: a Region of Origin and Topic Area Analysis
Author Gyan, Bhavit; Voges, Kevin E.; Pope, Nigel Kenneth
Publication Title ANZMAC 2004 Proceedings
Editor Jim Wiley and Peter Thirkell
Year Published 2004
Place of publication Wellington, NZ
Publisher Victoria University
Peer Reviewed Yes
Published Yes
ISBN 0-475-22215-1
Conference name Marketing accountabilities and responsibilities
Location Wellington
Date From 2004-11-29
Date To 2004-12-01
URI http://hdl.handle.net/10072/2415
Date Accessioned 2005-03-01
Language en_AU
Faculty Other
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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