Grazing the Field: Voter uses of the media in election campaigns

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Title Grazing the Field: Voter uses of the media in election campaigns
Author Stockwell, Stephen Edward; Cox, Lee
Publication Title Proceedings of the 2005 Journalism Education Association Conference
Editor Stephen Stockwell & Ben Isakhan
Year Published 2005
Place of publication Gold Coast
Publisher School of Arts, Griffith UniversitySchool of Arts, Griffith UniversitySchool of Arts, Griffith U
Abstract In contemporary democracies, it has been argued by many theorists that the role of the media as the fourth estate has diminished by the trend towards softer news. Covering politics has become unpopular with audiences, therefore, the media corporations do not want to sacrifice viewers and circulation by concentrating on hard news issues like politics. As a consequence, voters are now forced to gather their information from a variety of sources, as the 'one trusted source' is no longer trusted. Political campaigners are able to use this trend to a variety of information sources to deliver messages which are uncorrupted by the media.
Peer Reviewed Yes
Published Yes
Publisher URI http://live-wirez.gu.edu.au/jea
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 1920952551
Conference name JEA Conference 2005
Location GC INternational, Surfers Paradise
Date From 2005-11-29
Date To 2005-12-02
URI http://hdl.handle.net/10072/2438
Date Accessioned 2006-03-15
Language en_AU
Research Centre Griffith Centre for Cultural Research; Centre for Creative Arts Research
Faculty Faculty of Arts
Subject PRE2009-Australian Government and Politics
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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