What's new in newspapers? Reconnecting with readers
| File | Size | Format | |
|---|---|---|---|
| 29899_1_.pdf | 123Kb | Adobe PDF | View |
| Title | What's new in newspapers? Reconnecting with readers |
|---|---|
| Author | Ewart, Jacqueline Ann |
| Publication Title | Proceedings of the 2005 Journalism Education Association Conference |
| Editor | Stephen Stockwell and Ben Isakhan |
| Year Published | 2005 |
| Place of publication | Gold Coast |
| Publisher | Griffith University |
| Abstract | Declining circulations and a lack of reader interest in newspaper content are not news to the newspaper industry, but the underlying causes of these problems appear to remain somewhat of a mystery to many in the business. Few Australian newspapers have been willing or able to devote the resources needed to comprehensively address these important issues. The international newspaper group APN News & Media, which employs more than 400 hundred journalists in Australia and New Zealand, has instituted a wide-ranging program among its editorial and marketing employees called Readers First. The program is a result of management recognition that circulation and reader disengagement are at a critical point in the company's 14 Australian regional daily newspapers and its nine New Zealand titles. This paper provides an overview of APN's Readers First program, which focuses on renewing content and changing journalistic culture. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://live-wirez.gu.edu.au/jea |
| Copyright Statement | Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors. |
| ISBN | 1920952551 |
| Conference name | JEA Conference 2005 |
| Location | Gold Coast |
| Date From | 2005-11-29 |
| Date To | 2005-12-02 |
| URI | http://hdl.handle.net/10072/2452 |
| Date Accessioned | 2006-01-23 |
| Date Available | 2009-11-24T05:23:54Z |
| Language | en_AU |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Faculty of Arts |
| Subject | PRE2009-Journalism |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
| Publication Type Code | e1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2452
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