What's new in newspapers? Reconnecting with readers

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Title What's new in newspapers? Reconnecting with readers
Author Ewart, Jacqueline Ann
Publication Title Proceedings of the 2005 Journalism Education Association Conference
Editor Stephen Stockwell and Ben Isakhan
Year Published 2005
Place of publication Gold Coast
Publisher Griffith University
Abstract Declining circulations and a lack of reader interest in newspaper content are not news to the newspaper industry, but the underlying causes of these problems appear to remain somewhat of a mystery to many in the business. Few Australian newspapers have been willing or able to devote the resources needed to comprehensively address these important issues. The international newspaper group APN News & Media, which employs more than 400 hundred journalists in Australia and New Zealand, has instituted a wide-ranging program among its editorial and marketing employees called Readers First. The program is a result of management recognition that circulation and reader disengagement are at a critical point in the company's 14 Australian regional daily newspapers and its nine New Zealand titles. This paper provides an overview of APN's Readers First program, which focuses on renewing content and changing journalistic culture.
Peer Reviewed Yes
Published Yes
Publisher URI http://live-wirez.gu.edu.au/jea
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 1920952551
Conference name JEA Conference 2005
Location Gold Coast
Date From 2005-11-29
Date To 2005-12-02
URI http://hdl.handle.net/10072/2452
Date Accessioned 2006-01-23
Language en_AU
Faculty Faculty of Arts
Subject PRE2009-Journalism
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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