The Commitment-trust theory as a franchising relationship foundation: Case study evidence from Australia and New Zealand

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Title The Commitment-trust theory as a franchising relationship foundation: Case study evidence from Australia and New Zealand
Author Grace, Anthony Richard; Wright, Owen; Frazer, Lorelle
Publication Title Proceedings of the 22nd Annual International Society of Franchising Conference
Editor Gerard Cliquet
Year Published 2008
Publisher ISoF
Peer Reviewed Yes
Published Yes
Publisher URI http://www.huizenga.nova.edu/ExecEd/ISOF/
Alternative URI http://www.huizenga.nova.edu/ExecEd/ISOF/ISoFPapers.cfm
Copyright Statement Copyright 2008 ISOF. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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