People like us versus Statistical representations of readers

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Title People like us versus Statistical representations of readers
Author Ewart, Jacqueline Ann; Tickle, Kevin
Journal Name Australian Studies in Journalism
Editor Rod Kirkpatrick
Year Published 2002
Place of publication St Lucia, Brisbane
Publisher University of Queensland, School of Journalism and Communication
Abstract This paper examines an under-researched issue, that of regional journalists' ideas of readership. It looks at the journalists' constructions of readership in light of statistical data which profile newspaper readers in a regional area. The paper investigates the journalists' constructions of readership and then compares these to pictures of readership which emerged from a survey undertaken through an independent surveying body. It does this in an attempt to provide hard data rather than supposition about one facet of the reader-journalist relationship. The similarities and contradictions between the sets of data are explored. In doing so this paper concludes that while there is some relationship between the two pictures of readership which emerge from the data, some groups remain overlooked by both approaches. Therefore, journalists need to ensure their conception of readership includes more than the narrow ideas they currently have or those presented by the survey information.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright remains with the authors 2002. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this journal please refer to the journal's website or contact the authors.
Volume 10/11
Page from 171
Page to 190
ISSN 1038-6130
Date Accessioned 2007-05-10
Language en_AU
Faculty Faculty of Arts
Subject PRE2009-Communication and Media Studies
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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