Travel Agency Threats and Opportunities: The Perspective of Successful Owners

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Title Travel Agency Threats and Opportunities: The Perspective of Successful Owners
Author Lawton, Laura Jane; Weaver, David Bruce
Journal Name International Journal of Hospitality & Tourism Administration
Editor Clayton W. Barrows
Year Published 2009
Place of publication Philadelphia, PA, USA
Publisher Routledge: Taylor Francis Group
Abstract In-depth interviews with 19 owners of exceptionally successful US-based conventional travel agencies revealed negative public perceptions of travel agencies to be the main external threat facing the sector. Misplaced faith in Internet-based cybermediaries, unqualified travel agents, negative mass media coverage and failure to attract young entrants were constituent sub-themes. Public outreach was identified as the main opportunity to counter these perceptions, with inherent interest in travel and the need for geographical awareness revealed as sub-themes. Other threats were unfavorable relations with some vendors, and geopolitical and economic uncertainty. Other opportunities were niche products and markets, Internet technologies, and consolidation and reduced competition.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2009 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Volume 10
Issue Number 1
Page from 68
Page to 92
ISSN 1525-6480
Date Accessioned 2009-06-23
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Other Commerce, Management, Tourism and Services; PRE2009-Tourism Management
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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