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dc.contributor.authorMerrilees, Bill
dc.contributor.authorMiller, Dale
dc.contributor.authorHerington, Carmel
dc.date.accessioned2017-05-03T13:59:46Z
dc.date.available2017-05-03T13:59:46Z
dc.date.issued2009
dc.date.modified2010-06-24T05:21:40Z
dc.identifier.issn0148-2963
dc.identifier.doi10.1016/j.jbusres.2008.05.011
dc.identifier.urihttp://hdl.handle.net/10072/25643
dc.description.abstractCity branding is a relatively new area of academic research in marketing. Earlier research focuses on city brand images and particularly the contrast in brand image between cities. Essentially that attention reflects the interest of policy makers in developing sound competitive brand positions, with the aim of achieving a competitive advantage. The current paper shifts the focus to explaining the brand attitudes that residents have of a particular city. What are the key antecedents (city attributes) influencing city brand attitudes? The paper reports on a quantitative survey of a sample of 878 residents of the Gold Coast City. The findings show that the major antecedents are social bonds, a sun and surf brand personality, and creative business. Safety, nature and cultural activities are also influential attributes. Apart from insight into how city brand attitudes are shaped, the paper provides a framework for public policy intervention to improve the urban environment.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUnited States
dc.publisher.urihttp://www.sciencedirect.com/science/journal/01482963
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom362
dc.relation.ispartofpageto367
dc.relation.ispartofissue3
dc.relation.ispartofjournalJournal of Business Research
dc.relation.ispartofvolume62
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.titleAntecedents of residents' city brand attitudes
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2009
gro.hasfulltextNo Full Text
gro.griffith.authorMiller, Dale
gro.griffith.authorMerrilees, Bill J.
gro.griffith.authorHerington, Carmel A.


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