Conspicuous donation behaviour: scale development and validation

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Title Conspicuous donation behaviour: scale development and validation
Author Grace, Debra Ann; Griffin, Deborah
Journal Name Journal of Consumer Behaviour
Year Published 2009
Place of publication United Kingdom
Publisher John Wiley & Sons Ltd.
Abstract This paper builds on the concept of conspicuous donation behaviour (CDB) through further conceptualisation and operationalisation of this construct. The paper reports on developing the CDB scale via a three-stage process, which included five data collections using a total of 1311 respondents. The data analysis indicates that the resulting eight-item (two factor) CDB scale has face, content, convergent, discriminant and predictive validity and the CDB scale is reliable across samples. The CDB scale has the potential for significant usage in the development and testing of theory, as well as in practical applications.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2009 John Wiley & Sons, Ltd. This is the pre-peer reviewed version of the following article: Journal of Consumer Behaviour Volume 8, Issue 1, pages 14–25, January/February 2009, which has been published in final form at
Volume 8
Issue Number 1
Page from 14
Page to 25
ISSN 1472-0817
Date Accessioned 2009-06-16
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Research Methodology
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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