The adequacy of response rates to online and paper surveys: what can be done?

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Title The adequacy of response rates to online and paper surveys: what can be done?
Author Nulty, Duncan David
Journal Name Assessment & evaluation in higher education
Editor Professor William Scott
Year Published 2008
Place of publication United Kingdom
Publisher Routledge
Abstract This article is about differences between, and the adequacy of, response rates to on line and paper-based course and teaching evaluation surveys. Its aim is to provide practical guidance on these matters. The first part of the article gives an overview of on-line surveying in general, a review of data relating to survey response rates and, practical advice to help boost response rates. The second part of the article discusses when a response rate may be considered big enough for the survey data to provide adequate evidence for accountability and improvement purposes. The article ends with suggestions for improving the effectiveness of evaluation strategy. These suggestions are: to seek to obtain the highest response rates possible to all surveys; to take account of probable effects of survey design and methods on the feedback obtained when interpreting that feedback; and, to enhance this action by making use of data derived from multiple methods of gathering feedback.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2008 Taylor & Francis. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher.Please refer to the journal link for access to the definitive, published version.
Volume 33
Issue Number 3
Page from 301
Page to 314
ISSN 0260-2938
Date Accessioned 2008-06-06
Language en_AU
Faculty Griffith Institute for Higher Education
Subject PRE2009-Curriculum Theory and Development
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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