A lack of 'true believers' in the account planning discipline in Australia

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Title A lack of 'true believers' in the account planning discipline in Australia
Author Butcher, Ken; McCulloch, Rod
Year Published 2003
Publisher Emerald Group Publishing Ltd.
Citation Marketing Intelligence & Planning, Vol. 21(7), pp. 473-479
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/02634500310504322
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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