The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

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Title The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees
Author Grunhagen, Marko; DiPietro, Robin B.; Stassen, Robert E.; Frazer, Lorelle
Editor Bert Rosenbloom/Joyce A. Young
Year Published 2008
Publisher Taylor and Francis Group
Citation Journal of Marketing Channels, Vol. 15(4), pp. 315-335
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/10466690802064034
Copyright Statement Copyright 2008 Routledge. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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