Business models and design strategy: exploring small scale furniture manufacturing

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Title Business models and design strategy: exploring small scale furniture manufacturing
Author Rees, David; Wilson, Marie Gee
Journal Name The University of Auckland Business Review
Year Published 2008
Place of publication University of Auckland
Publisher University of Auckland Business School
Abstract With globalization, manufacturers throughout the OECD must compete with an increasing number of imports that present price and quality differentials. These forces have been keenly felt in New Zealand, which is far from export markets, highly de-regulated, and an import target for Asian production. Businesses in New Zealand and elsewhere are increasingly relying on design for competitive advantage in this context. The new realities are seldom recognised by smaller businesses. For example, the lack of design management in smaller manufacturing fi rms has been linked to small firm managers being "..[un]able to discern relationships between current decisions (or short-term objectives) and long-term wider business goals". The small firm's approach to business is often based on a single factor, such as a single product or a single area of expertise, which is generally production-based. This single-minded approach - with limited innovation in product, service or organisation - is unlikely to deliver growth or sustainability in a globally competitive market.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright remains with the author[s] 2008. The attached file is posted here with permission of the copyright owner[s] for your personal use only. No further distribution permitted.For information about this conference please refer to the publisher's website or contact the author[s].
Volume 10
Issue Number 1
Page from 37
Page to 45
ISSN 1174-9946
Date Accessioned 2009-04-15
Language en_AU
Faculty Griffith Business School
Subject Innovation and Technology Management
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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