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dc.contributor.authorRees, David
dc.contributor.authorWilson, Marie
dc.date.accessioned2017-05-03T15:37:51Z
dc.date.available2017-05-03T15:37:51Z
dc.date.issued2008
dc.date.modified2011-10-21T07:24:07Z
dc.identifier.issn11749946
dc.identifier.urihttp://hdl.handle.net/10072/26733
dc.description.abstractWith globalization, manufacturers throughout the OECD must compete with an increasing number of imports that present price and quality differentials. These forces have been keenly felt in New Zealand, which is far from export markets, highly de-regulated, and an import target for Asian production. Businesses in New Zealand and elsewhere are increasingly relying on design for competitive advantage in this context. The new realities are seldom recognised by smaller businesses. For example, the lack of design management in smaller manufacturing fi rms has been linked to small firm managers being "..[un]able to discern relationships between current decisions (or short-term objectives) and long-term wider business goals". The small firm's approach to business is often based on a single factor, such as a single product or a single area of expertise, which is generally production-based. This single-minded approach - with limited innovation in product, service or organisation - is unlikely to deliver growth or sustainability in a globally competitive market.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent1028814 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherUniversity of Auckland Business School
dc.publisher.placeUniversity of Auckland
dc.publisher.urihttp://www.uabr.auckland.ac.nz/
dc.publisher.urihttp://www.uabr.auckland.ac.nz/issues/article-detail.cfm?ArticleID=155
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom37
dc.relation.ispartofpageto45
dc.relation.ispartofissue1
dc.relation.ispartofjournalThe University of Auckland Business Review
dc.relation.ispartofvolume10
dc.rights.retentionY
dc.subject.fieldofresearchInnovation and Technology Management
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchcode150307
dc.subject.fieldofresearchcode1503
dc.titleBusiness models and design strategy: exploring small scale furniture manufacturing
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© The Author(s) 2008. The attached file is posted here with permission of the copyright owner[s] for your personal use only. No further distribution permitted.For information about this conference please refer to the publisher's website or contact the author[s].
gro.date.issued2008
gro.hasfulltextFull Text
gro.griffith.authorWilson, Marie G.


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