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dc.contributor.authorC. Funk, Daniel
dc.contributor.authorL. Ridinger, Lynn
dc.contributor.authorM. Moorman, Anita
dc.date.accessioned2017-05-03T14:32:25Z
dc.date.available2017-05-03T14:32:25Z
dc.date.issued2003
dc.date.modified2013-05-05T23:05:12Z
dc.identifier.issn14413523
dc.identifier.doi10.1016/S1441-3523(03)70051-5
dc.identifier.urihttp://hdl.handle.net/10072/26841
dc.description.abstractThe present study used the Sport Interest Inventory (SII) to further our understanding of how motivation can be characterised as individual difference factors among sport consumers. The SII was augmented through qualitative feedback involving four focus groups, a pilot test (n = 80) and later validated on a sample of season ticket holders and single-game attendees (n = 623) of a Women's National Basketball Association franchise in the United States. Confirmatory factor analysis (CFA) and discriminant validity tests provided support for increasing the SII from 14 to 18 unique constructs. Evidence for the application of the SII to a variety of sporting events was observed in that 14 of the 18 factors have already been confirmed and used to examine spectators of men's competitive teams. The application of the SII to women's sport in general was supported in that 18 unique factors have now been confirmed in women's professional soccer and basketball. Multiple linear regression analysis was used to demonstrate one application of the SII and revealed that 10 motivational factors explained 48% of the variance in level of consumer support for the professional sport team. Implications for the use of the SII by sport managers and directions for future research are discussed.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.publisher.placeUnited Kingdom/Australia
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto31
dc.relation.ispartofissue1
dc.relation.ispartofjournalSport Management Review
dc.relation.ispartofvolume6
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleUnderstanding Consumer Support: Extending the Sport Interest Inventory (SII) to Examine Individual Differences among Women’s Professional Sport Consumers
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2003
gro.hasfulltextNo Full Text
gro.griffith.authorFunk, Daniel C.


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