Sport Consumer Behavior: Assessment and Direction

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Title Sport Consumer Behavior: Assessment and Direction
Author Funk, Daniel Carl; Mahony, Daniel F.; Havitz, Mark E.
Year Published 2003
Publisher Fitness Information Technology, Inc.
Citation Sport Marketing Quarterly, Vol. 12(4), pp. 200-205
Peer Reviewed Yes
Published Yes
Publisher URI http://www.fitinfotech.com/
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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