Sport Consumer Behavior: Assessment and Direction

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Title Sport Consumer Behavior: Assessment and Direction
Author Funk, Daniel Carl; Mahony, Daniel F.; Havitz, Mark E.
Journal Name Sport Marketing Quarterly
Year Published 2003
Place of publication United States
Publisher Fitness Information Technology, Inc.
Abstract Within the general field of consumer behavior, a subset of research has emerged in recent years to examine consumer behavior relative to the unique products and services offered in the sport industry. Wells's (1993) discovery-oriented approach is utilized to critique prior sport consumer behavior research and discuss possible directions for scholars in the field. This critique illustrates that research and writing could benefit by a)exploring multiple aspects of the consumer decision-making process, b) greater attention to methodological issues, c) utilization of neighboring concepts, data, and problem solving strategies, d) development of holistic lines of research, and e) conducting research that generates questions, not just words to publish and investigating for the sake of investigating. We hope this broad critique, along with the other articles in the special issue, contribute to this growing subdiscipline and provide some frameworks for our ongoing effort to discover and understand.
Peer Reviewed Yes
Published Yes
Publisher URI
Volume 12
Issue Number 4
Page from 200
Page to 205
ISSN 1061-6934
Date Accessioned 2006-07-11
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Recreation and Leisure Studies
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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