Using Cluster Analysis to Segment a Sample of Australian Ecotourists

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Title Using Cluster Analysis to Segment a Sample of Australian Ecotourists
Author Weaver, David; Lawton, Laura Jane
Book Title Tourism Research Methods: Integrating Theory with Practice
Editor Ritchie, B.W., Burns, P., & Palmer, C.
Year Published 2005
Place of publication Wallingford, Oxfordshire, UK
Publisher CABI Publishing
Abstract This chapter highlights the strengths and weaknesses of cluster analysis for those considering its application as a market segmentation technique. The first section considers the nature and philosophical underpinnings of cluster analysis. The second section discusses the method's application to the Lamington ecotourism market study (Queensland, Australia), including the questionnaire design, sampling procedure and data analysis.
Peer Reviewed Yes
Published Yes
Publisher URI http://books.google.com.au
Edition 1st
Chapter Number 16
Page from 211
Page to 220
ISBN 0851999964
Date Accessioned 2008-07-30
Date Available 2010-08-17T05:04:06Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Tourism Management
URI http://hdl.handle.net/10072/27418
Publication Type Book Chapters
Publication Type Code b1x

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