Using Cluster Analysis to Segment a Sample of Australian Ecotourists
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| Title | Using Cluster Analysis to Segment a Sample of Australian Ecotourists |
|---|---|
| Author | Weaver, David; Lawton, Laura Jane |
| Book Title | Tourism Research Methods: Integrating Theory with Practice |
| Editor | Ritchie, B.W., Burns, P., & Palmer, C. |
| Year Published | 2005 |
| Place of publication | Wallingford, Oxfordshire, UK |
| Publisher | CABI Publishing |
| Abstract | This chapter highlights the strengths and weaknesses of cluster analysis for those considering its application as a market segmentation technique. The first section considers the nature and philosophical underpinnings of cluster analysis. The second section discusses the method's application to the Lamington ecotourism market study (Queensland, Australia), including the questionnaire design, sampling procedure and data analysis. |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://books.google.com.au |
| Edition | 1st |
| Chapter Number | 16 |
| Page from | 211 |
| Page to | 220 |
| ISBN | 0851999964 |
| Date Accessioned | 2008-07-30 |
| Date Available | 2010-08-17T05:04:06Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | PRE2009-Tourism Management |
| URI | http://hdl.handle.net/10072/27418 |
| Publication Type | Book Chapters |
| Publication Type Code | b1x |
Please use this identifier to cite this record: http://hdl.handle.net/10072/27418
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