Towards sustainable mass tourism: Paradigm shift or paradigm nudge?

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Title Towards sustainable mass tourism: Paradigm shift or paradigm nudge?
Author Weaver, David Bruce
Journal Name Tourism Recreation Research
Editor Tej Vir Singh
Year Published 2007
Place of publication India
Publisher Centre for Tourism Research and Development
Abstract This paper contends that the adoption of practices affiliated with sustainable tourism is neither broad nor deep within the conventional mass tourism industry, and that, at least in the more developed countries, this veneer sustainability on the supply side mirrors the pervasive veneer environmentalism that characterizes the demand side of tourism. As such, it indicates a 'paradigm nudge' that will only progress into a 'paradigm shift' if the consumer mainstream is sufficiently motivated to demand and patronize genuinely sustainable products and destinations within conventional tourism. The emergence of a charismatic spokesperson and the introduction of a demand-side certification programme are suggested as two ways to induce this transformation. The paper concludes by considering the role that could be played by the academic community in this transformation.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.trrworld.org/
Volume 32
Issue Number 3
Page from 65
Page to 69
ISSN 0250-8281
Date Accessioned 2009-02-26
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Tourist Behaviour
URI http://hdl.handle.net/10072/27512
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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