Congruence Between Attractive Product Features and Virtual Content Delivery for Internet Marketing Communication

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Title Congruence Between Attractive Product Features and Virtual Content Delivery for Internet Marketing Communication
Author Funk, Daniel Carl; Filo, Kevin
Year Published 2005
Publisher Fitness Information Technology, Inc.
Citation Sport Marketing Quarterly, Vol. 14(2), pp. 112-122
Peer Reviewed Yes
Published Yes
Publisher URI http://www.fitinfotech.com/smqEletricVersion/smqWVU.tpl
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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