Examining athletic donors at NCAA Division I institutions

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Title Examining athletic donors at NCAA Division I institutions
Author Funk, Daniel Carl; Gladden, James M.; Mahony, Daniel F
Journal Name International Sports Journal
Year Published 2003
Place of publication United States
Publisher University of New Haven Foundation
Abstract Building on previous research, the purposes of this study were to develop a new scale assessing donor motivations, assess the relative importance of the motives, examine the utility of the scale in predicting donor behavior, and explore differences between individual institutions. The authors developed a scale with 33 items and 10 factors. Further analysis revealed the following results: (a) success related factors, priority seating, and psychological commitment had the highest means; (b) the factors were generally not predictive of dollars donated, but were predictive of years as a season ticket holder; and (c) there were clear differences between institutions.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.newhaven.edu/
Volume 7
Issue Number 1
Page from 9
Page to 27
ISSN 1094-0480
Date Accessioned 2006-07-11
Date Available 2009-12-16T07:07:46Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Recreation and Leisure Studies
URI http://hdl.handle.net/10072/27584
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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