The Role of Social Power Relations in Gift giving on Valentine's Day

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Title The Role of Social Power Relations in Gift giving on Valentine's Day
Author Rugimbana, Robert; Donahay, Brett; Neal, Christopher; Polonsky, Michael Jay
Editor Martin Evans
Year Published 2003
Publisher Henry Stewart Publications
Citation Journal of Consumer Behaviour, Vol. 3(1), pp. 63-73
Peer Reviewed Yes
Published Yes
Publisher URI http://au.wiley.com/WileyCDA/WileyTitle/productCd-CB.html
Alternative URI http://dx.doi.org/10.1002/cb.122
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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