Marketing Education and the Recognition of Student Expectations: An Education Supply Chain Framework
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| Title | Marketing Education and the Recognition of Student Expectations: An Education Supply Chain Framework |
|---|---|
| Author | Miller, Dale; Fisher, Ron James |
| Publication Title | The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges |
| Editor | Carol DeMoranville |
| Year Published | 2005 |
| Publisher | Academy of Marketing Science |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/2790
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