Marketing Education and the Recognition of Student Expectations: An Education Supply Chain Framework

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Title Marketing Education and the Recognition of Student Expectations: An Education Supply Chain Framework
Author Miller, Dale; Fisher, Ron James
Publication Title The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges
Editor Carol DeMoranville
Year Published 2005
Place of publication Muenster, Germany
Publisher Academy of Marketing Science
Peer Reviewed Yes
Published Yes
ISBN 093978307X
Conference name 12th Biennial World Marketing Congress
Location Muenster, Germany
Date From 2005-07-06
Date To 2005-07-09
URI http://hdl.handle.net/10072/2790
Date Accessioned 2006-02-22
Date Available 2007-03-21T21:22:58Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

Brief Record

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