Understanding the Experiential Consumption of Special Event Entertainment (SEE) At Shopping Centres: An Exploratory Study

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Title Understanding the Experiential Consumption of Special Event Entertainment (SEE) At Shopping Centres: An Exploratory Study
Author Sit, Jason; Merrilees, Bill
Publication Title ANZMAC 2005 Conference - Broadening the Boundaries
Editor Sharon Purchase
Year Published 2005
Place of publication Perth WA
Publisher School of Business : University of Western Australia
Peer Reviewed Yes
Published Yes
ISBN 0-646-45546-X
Conference name ANZMAC 2005 Conference - Broadening the Boundaries
Location Fremantle, West Australia
Date From 2005-12-05
Date To 2005-12-07
URI http://hdl.handle.net/10072/2806
Date Accessioned 2006-02-16
Date Available 2007-03-21T21:23:24Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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