To Go or Stay Home and Watch: Exploring the Balance between Motives and Perceived Constraints for Major Events: A Case Study of the 2008 Beijing Olympic Games

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Title To Go or Stay Home and Watch: Exploring the Balance between Motives and Perceived Constraints for Major Events: A Case Study of the 2008 Beijing Olympic Games
Author Funk, Daniel Carl; Alexandris, Kostantinos; Ping, Yang
Journal Name International Journal of Tourism Research
Year Published 2009
Place of publication United Kingdom
Publisher John Wiley & Sons Ltd.
Abstract The current study offers insight into the role of motivation and constraints on behavioural intentions prior to a mega event. The Psychological Continuum Model framework was used to integrate motivation and leisure constraints theory to examine attraction toward the 2008 Olympic Games. Semi-structured interviews (N = 47) and a questionnaire (N = 235) distributed in Australia and the United States were used to identify and measure three motivational themes: Cultural Learning, Cultural Experience, and Olympic Event Interest and three perceived constraints: Structural, Interpersonal and Intrapersonal. Structural Equation Modelling revealed motives were positively related to behavioural intentions while constraints were negatively related. Analysis further revealed the interaction between motives and perceived constraints led to two different forms of behavioural intentions; intentions to travel and attend the event vs. stay home to watch the event on TV. Policy and marketing implications are discussed that illustrate the benefits of understanding both motives and perceived constraints for tourism travel.
Peer Reviewed Yes
Published Yes
Publisher URI http://dx.doi.org/10.1002/jtr.682
Volume 11
Page from 41
Page to 53
ISSN 1099-2340
Date Accessioned 2009-06-18
Date Available 2010-07-08T08:09:22Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism Marketing
URI http://hdl.handle.net/10072/28072
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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