Education Franchising in Australia: Can Teachers be Successful Franchisees?

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Title Education Franchising in Australia: Can Teachers be Successful Franchisees?
Author Heaney, Joo-Gim; Frazer, Lorelle
Publication Title ANZMAC 2005 Conference Proceedings
Editor Dr Sharon Purchase
Year Published 2005
Place of publication Perth
Publisher School of Business, University of Western Australia
Abstract Educational franchising is an emerging area in the fast growing services sector. However, no empirical research has been done in exploring whether franchising is a suitable business structure for distributing quality educational services. Four children's education franchisors in Australia were interviewed for this qualitative study to determine aspects of the business relationship between the franchisors and franchisee. The findings reveal that while the franchising structure supports the teaching and distribution of quality education as well as providing a vehicle for cost effective expansion, more business skills are needed by the franchisees. Franchisors feel that the teacher franchisees need to be skilled business people to support the educational franchising system more effectively.
Peer Reviewed Yes
Published Yes
ISBN 0-646-45546X
Conference name ANZMAC 2005
Location Fremantle
Date From 2005-12-05
Date To 2005-12-07
Date Accessioned 2005-12-21
Language en_AU
Faculty Griffith Business School
Subject Marketing and Market Research
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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