An exploratory study of consumer expertise and perceived fit in brand extensions

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Title An exploratory study of consumer expertise and perceived fit in brand extensions
Author Dwivedi, Abhishek; Sweeney, Arthur
Publication Title ANZMAC 2005
Editor Dr Sharon Purchase
Year Published 2005
Publisher University of Western Australia
Peer Reviewed Yes
Published Yes
Publisher URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/index.html
Alternative URI http://www.anzmac.org/
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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