Giving and Receiving Brands as Valentine's Day Gifts

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Title Giving and Receiving Brands as Valentine's Day Gifts
Author Clarke, Peter David; Herington, Carmel Ann; Hussain, Rahim; Wong, Ho-Yin
Publication Title ANZMAC 2005 Conference - Broadening the Boundaries
Editor Sharon Purchase
Year Published 2005
Publisher School of Business University of Western Australia,
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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