The Role of Product Importance Type on Brand And Product Level Responses

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Title The Role of Product Importance Type on Brand And Product Level Responses
Author Funk, Daniel Carl; Pritchard, Mark
Publication Title ANZMAC 2005 Conference Proceedings
Editor Sharon Purchase
Year Published 2005
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Alternative URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/index.html
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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