The Role of Product Importance Type on Brand And Product Level Responses

File Size Format
30214.pdf 154Kb Adobe PDF View
Title The Role of Product Importance Type on Brand And Product Level Responses
Author Funk, Daniel Carl; Pritchard, Mark
Publication Title ANZMAC 2005 Conference Proceedings
Editor Sharon Purchase
Year Published 2005
Place of publication Australia
Publisher ANZMAC
Abstract This research empirically examined product importance, its sources and role in explaining behaviour within an experiential consumption context of spectator sport. Product perceptions represent a psychological phenomenon evoked by a personal interaction with a given stimuli in a particular situation. Perceptions of sport product type would be drawn from the desired benefits and meaning individuals' derive from their symbolic association with the experience. A theoretical model developed by Bloch and Richins (1983) was used to explain how sources of stimuli (i.e. Situational Effects and Personal Characteristics) impact on perceptions of the product's importance, and how this in turn leads to certain psychological and behavioral responses.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Alternative URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/index.html
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 064645546X
Conference name ANZMAC 2005: Broadening the Boundaries
Location Perth, WA
Date From 2005-12-05
Date To 2006-12-07
URI http://hdl.handle.net/10072/2832
Date Accessioned 2006-02-06
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Other Commerce, Management, Tourism and Services
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

Show simple item record

Griffith University copyright notice