Fan Motivation and Loyalty: Extending The Sport Interest Inventory (SII) To The Australian Football League

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Title Fan Motivation and Loyalty: Extending The Sport Interest Inventory (SII) To The Australian Football League
Author Neale, Larry; Funk, Daniel Carl
Publication Title ANZMAC 2005 Conference Proceedings
Editor Sharon Purchase
Year Published 2005
Place of publication Australia
Publisher ANZMAC
Abstract This study used the Sport Interest Inventory (SII) to examine the motivation of fans attending a game in the Australian Football League. This is the first study to use the SII for professional men's team sport outside the United States. Confirmatory factor analysis showed the model provided a good fit for the data collected in Australia, and regression analysis revealed that team interest, vicarious achievement, excitement and player interest were the significant factors in predicting and explaining the level of attitudinal loyalty of fans toward their favourite team.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/
Alternative URI http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/index.html
Copyright Statement Copyright remains with the authors 2005. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
ISBN 064645546X
Conference name ANZMAC 2005: Broadening the Boundaries
Location Perth, WA
Date From 2005-12-05
Date To 2005-12-07
URI http://hdl.handle.net/10072/2833
Date Accessioned 2006-02-06
Date Available 2009-01-23T05:37:03Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject PRE2009-Other Commerce, Management, Tourism and Services
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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