The Role of Commitment in Moderating the Persuasive Influence of Newspaper Editorials on Attitude Change

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Title The Role of Commitment in Moderating the Persuasive Influence of Newspaper Editorials on Attitude Change
Author Funk, Daniel Carl
Publication Title Current and Potential Sport Business Growth Strategies
Editor Young-Ho Cho
Year Published 2005
Publisher Hanyang University
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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